And the 2025 recipient of The National Day of the Cowgirl Scholarship is...

Durango® Boots has been named the official boot of the Professional Rodeo Cowboys Association®'s (PRCA) Wrangler National Finals Rodeo® (Wrangler NFR), the richest and most prestigious rodeo in the world.

It's important to consider the sole material of a western boot when looking to purchase, because you'll want something that will be comfortable and perform exceptionally for your specific needs.

Durango® Boots, a division of Rocky Brands™, Inc. and leading Western boot brand, is proud to announce a partnership with the Ohio Quarter Horse Association (OQHA) as a new corporate partner titled as the “Official Boot of the All American Quarter Horse Congress.”

The story of the American West is built on generations of hardworking people, blended traditions, and time-honored skills.

Team Durango® athletes delivered standout performances at the 2025 American Rodeo, earning championship titles and $100,000 purses in one of the most prestigious single-day rodeo events of the year. Jose Conner (Breakaway Roping), Shane Hanchey (Tie-Down Roping), and Will Lummus (Steer Wrestling) each took home top honors, showcasing their grit, talent, and determination.

With Mark Recchi, 40+ Year Footwear Developer and Vice President of Product and Development at Durango®