Durango® Boots has been named the official boot of the Professional Rodeo Cowboys Association®'s (PRCA) Wrangler National Finals Rodeo® (Wrangler NFR), the richest and most prestigious rodeo in the world.
The partnership will elevate Durango®'s presence at the event with onsite activations including sales, promotions and giveaways.
"The Wrangler NFR draws rodeo fans from across the world to celebrate and enjoy the pinnacle of western sports," said Mike Fuller, Durango® Vice President/General Manager. "Durango® remains committed to supporting the rodeo industry and athletes, not only through events like this, but also through our robust research and development to create and build boots that support athletes and fans alike. We are proud to be named the Official Boot of the Wrangler NFR and National Sponsor of ProRodeo."
WRANGLER NATIONAL FINALS RODEO®
The event will be at the Thomas & Mack Center in Las Vegas, with Durango's featured night during round eight. Throughout the week, fans can interact with Durango® brand representatives and purchase Durango products at their various retail activations at Cowboy Channel Cowboy Christmas and Stetson Country Christmas.
"The PRCA is excited to welcome Durango Boots as the official boot of the Wrangler National Finals Rodeo® and as a national sponsor of ProRodeo," PRCA CEO Tom Glause said. “Durango Boots has been crafting authentic western footwear for more than 50 years. Now, the PRCA and Durango Boots can start crafting history together with our ProRodeo athletes.”
To purchase tickets to the Wrangler NFR, visit NFRexperience.com.
THIS IS JUST
Through this partnership and our Durango® Team athletes, we're proud to continue building upon our storied western heritage. Our roster of elite athletes include Lisa Lockhart, Luke Brown, Paul Eaves, Ty Erickson, Shane Hanchey, Kelsie Domer, Zeke Thurston, Orin Larsen, Stevi Hillman, Riley Webb, Jacob Talley, Jordon Briggs, Erich Rogers, Caleb Smidth and professional rodeo announcer Garrett Yerigan. In partnership with these athletes, we've launched a collection of performance-driven styles for men and women, including the comfortable and durable Arena Pro, Rebel Pro™ and Lady Rebel Pro™ collections.