DB-062521 #OUTPOST66

DB –– OUTPOST № 66
Durango® Boots Announced as The Official Boot Of The Wrangler National Finals Rodeo
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Durango® Boots has been named the official boot of the Professional Rodeo Cowboys Association®'s (PRCA) Wrangler National Finals Rodeo® (Wrangler NFR), the richest and most prestigious rodeo in the world.

The Wrangler NFR returns to Las Vegas December 2 – 11, 2021. Don’t miss your chance to shop Durango Boots while at the event and meet the renowned Team Durango ambassadors at two locations!

Shop Durango at Stetson Country Christmas located at The Rio in booths #325 and #425. Ambassador Meet & Greets will take place in the booths Saturday, December 4 and Thursday, December 9 from 10 a.m. to 12 p.m.

You can also pick up a pair of Durango Boots at Cowboy Channel Cowboy Christmas located in the Las Vegas Convention Center in Boot Barn’s booth #2101. Team Durango ambassadors will be available for Meet & Greets in the booth on Tuesday, December 7 and Saturday, December 11 from 10 a.m. to 12 p.m.

For a complete Meet & Greet schedule, click here. And don't forget, round 8 on December 9th is Durango's night at the Thomas and Mack! Grab your tickets today at nfrexperience.com.

The three-year partnership will elevate Durango®’s presence at the event with onsite activations including sales, promotions and giveaways.

"The Wrangler NFR draws rodeo fans from across the world to celebrate and enjoy the pinnacle of western sports," said Mike Fuller, Durango® Vice President/General Manager. "Durango® remains committed to supporting the rodeo industry and athletes, not only through events like this, but also through our robust research and development to create and build boots that support athletes and fans alike. We are proud to be named the Official Boot of the Wrangler NFR and National Sponsor of ProRodeo."

Wrangler National Finals Rodeo
Wrangler National Finals Rodeo
Horse riders on the opening of Round 6 during the 2020 Wrangler National Finals Rodeo.
Durango® men's western boots are the official boot of the NFR
Official Boot Of The NFR
Durango® | Men's Western Boots
Durango® women's western boots are the official boot of the NFR
Official Boot Of The NFR
Durango® | Women's Western Boots


The 2021 event will return to the Thomas & Mack Center in Las Vegas December 2–11, with Durango’s featured night during round eight. Throughout the week, fans can interact with Durango® brand representatives and purchase Durango products at their various retail activations at Cowboy Channel Cowboy Christmas and Stetson Country Christmas.

“The PRCA is excited to welcome Durango Boots as the official boot of the Wrangler National Finals Rodeo® and as a national sponsor of ProRodeo,” PRCA CEO Tom Glause said. “Durango Boots has been crafting authentic western footwear for more than 50 years. Now, the PRCA and Durango Boots can start crafting history together with our ProRodeo athletes.”

To purchase tickets to the 2021 Wrangler NFR, visit NFRexperience.com.


Through this partnership and our Durango® Team, we're proud to continue buiding upon our storied western heritage. Our roster of elite athletes include Lisa Lockhart, Luke Brown, Paul Eaves, Ty Erickson, Shane Hanchey, Kelsie Chace, Zeke Thurston, Orin Larsen, Jeff Askey, Stevi Hillman, Riley Webb, Jacob Talley, Jordon Briggs, Erich Rogers and professional rodeo announcer Garrett Yerigan. In partnership with these athletes, we've launched a collection of performance-driven styles for men and women, including the comfortable and durable Rebel Pro™ and Lady Rebel Pro™ collections.

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