NOW
IT'S OFFICIAL
Durango® Boots has been named the official boot of the
Professional Rodeo Cowboys Association®'s (PRCA) Wrangler National Finals
Rodeo® (Wrangler NFR),
the richest and most prestigious rodeo in the world. The three-year partnership will elevate
Durango®’s presence at the event with onsite activations including sales, promotions and
giveaways.
“The Wrangler NFR draws rodeo fans from across the world to celebrate and
enjoy the pinnacle of western sports,” said Mike Fuller, Durango® Vice
President/General
Manager. “Durango® remains committed to supporting the rodeo industry and athletes, not
only
through events like this, but also through our robust research and development to create and
build boots that support athletes and fans alike. We are proud to be named the Official Boot
of
the Wrangler NFR and National Sponsor of ProRodeo.”
ABOUT THE
WRANGLER NATIONAL FINALS RODEO®
The 2021 event will return to the Thomas &
Mack Center in Las Vegas December 2–11, with Durango’s featured night being during round eight.
Throughout the week, fans can interact with Durango® brand representatives and purchase
Durango products at their various retail activations at Cowboy Channel Cowboy Christmas and
Stetson Country Christmas.
“The PRCA is proud to welcome Durango Boots as the official
boot of the Wrangler National Finals Rodeo® and as a national sponsor of ProRodeo,”
PRCA CEO George Taylor said. “Durango Boots has a long history with ProRodeo athletes. Now,
the PRCA and Durango Boots are creating history together.”
To purchase tickets to
the 2021 Wrangler NFR, visit NFRexperience.com.
THIS IS JUST
THE BEGINNING
Through this partnership and our Durango® Team, we're
proud to continue buiding upon our storied western heritage. Our roster of elite athletes
include Lisa Lockhart, Luke Brown, Paul Eaves, Ty Erickson, Shane Hanchey, Kelsie Chace, Zeke
Thurston, Orin Larsen, Jeff Askey, Stevi Hillman, Riley Webb and professional rodeo announcer
Garrett Yerigan. In partnership with these athletes, we've launched a collection of
performance-driven styles for men and women, including the comfortable and durable Rebel Pro™
and Lady Rebel Pro™ collections.