WESTERN    –––––––––––    HERITAGE

World’s Toughest Rodeo

Durango is proud to be a sponsor of The World’s Toughest Rodeo. The original Bulls and Broncs format is the most copied format in rodeo today and features Bareback Riding, Saddle Bronc Riding, Bull Riding and Barrel Racing as well as the “Main Event”, Shootout Round with a head-to-head matchup of the top two in each event. It’s a unique combination of family entertainment and fast-paced professional rodeo action and a winner is crowned each performance… the ultimate fan experience. This is the CINCH World’s Toughest Rodeo.

PRCA / Wrangler NFR®

Durango® is proud to be the Official Boot of the National Finals Rodeo (NFR). The NFR is known as the “Super Bowl of Rodeo” and is the most prestigious rodeo in the world, held annually in Las Vegas, Nevada. The PRCA, headquartered in Colorado Springs, Colorado, is recognized as the unsurpassed leader in sanctioning the sport of professional rodeo. The PRCA's mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid out more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos, delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA sanctions over 700 events each year, has over 7,000 members and more than 40 million rodeo fans in the U.S. PRCA-sanctioned rodeos donate more than $40 million to local and national charities every year.


Durango® is proud to announce a partnership with the Ohio Quarter Horse Association (OQHA) as the Official Boot of the All-American Quarter Horse Congress. The All-American Quarter Horse Congress is the world’s largest single breed horse show, with over 26,000 entries. Held annually at the Ohio Expo Center in Columbus, Ohio, the show attracts more than 650,000 people, and generates over $409 million for the central Ohio economy. The All-American Quarter Horse Congress is hosted by the Ohio Quarter Horse Association, an affiliate of the American Quarter Horse Association.

WSM - 650 AM / Grand Ole Opry

Durango® is proud to partner up with the Grand Ole Opry and 650 AM WSM as a supporter of the Grand Ole Opry every Tuesday evening. The Opry presents the best in country music live every week from Nashville, Tennessee. The Opry can be heard at opry.com, wsmonline.com, Opry mobile app, WSM mobile app, SiriusXM and its flagship home, 650 AM-WSM, with Saturday night shows seen on the Circle Network.

The Dude Ranchers' Association

Durango® is proud to be the Official Boot of The Dude Ranchers’ Association (DRA). The DRA has a very rich and powerful history. As the railroads expanded in the 1920s, dude ranches spread across the west and as far south as Arizona. The cattle industry was struggling, and many ranchers were faced with financial hardship. Ernest Miller of Elkhorn Ranch in Montana convinced Max Goodsill of the Northern Pacific Railway that there was an opportunity for a mutually beneficial relationship. The gentlemen arranged a meeting at the Bozeman Hotel - this became the first official meeting of the Dude Ranchers’ Association on September 27th and 28th, 1926. Thus, the leading and governing body of the West’s dude ranch industry was formed.

Almost 100 years later, the DRA is still the governing body of the West’s dude ranch industry. The DRA continues to help people find quality dude and guest ranch vacations. When you book your family vacation at a member ranch, you can be assured of a genuine, western experience. The members are not hotels with horses out back; they are the Original Western Vacation.

Tough Enough to Wear Pink Horse Show

Durango® has been a Tough Enough to Wear Pink partner over the last decade. Tough Enough to Wear Pink horse show provides a nationally recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities. Through 14 shows, TETWP has raised and donated $630,000 for breast cancer patient assistance. Together, Durango and TETWP is working together to help find a cure for breast cancer, one rodeo at a time.

Stefanie Spielman Fund for Breast Cancer Research

Give Cancer the Boot with Durango® Boots! Durango® is a proud partner of the Stefanie Spielman Fund for Breast Cancer Research and the Stefanie Spielman Fund for Patient Assistance at The Ohio State University Comprehensive Cancer Center — Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (OSUCCC — James). To date, Durango® has donated over $273,000 to breast cancer research through the sale of their pink ribbon boots, RD3557 and DRD0438.

The Stefanie Spielman Fund for Breast Cancer Research supports cutting-edge research projects such as the emerging role of microRNAs in drug-resistant breast cancer; the study of novel therapeutic agents that selectively target metabolic and survival machineries in breast cancer cells; creation of a designated fellowship in breast cancer research and more. The Stefanie Spielman Fund for Patient Assistance has assisted breast cancer patients and their families who have struggled to afford the costs associated with breast cancer treatment.

David Adam Byrnes

Durango® is excited to announce, David Adam Byrnes, as one of their country music brand ambassadors! Country music has been all that David Adam Byrnes has ever known. One of his earliest memories is attending a George Strait concert and really hearing a George Strait song for the first time. From that day forward, he would always take his cowboy hat to school; earning him the nickname of “George Strait” amongst his peers. After spending high school graduation night opening up for the legendary Hank Williams, Jr., Byrnes packed his bags and headed to Nashville, Tennessee.

After many nights in Broadway Honky Tonks, Byrnes signed a publishing/artist development deal and found himself writing with songwriters such as: Josh Thompson, Chris Young and Billy Montana. After building enough material Byrnes’ released his first full length album “Premium Country”. The debut single from the record “Sweet Distraction” reached Top 20 on The Music Row Country Breakout Chart and Top 65 on Billboard Country Airplay.

Byrnes’ sent his first Single to Texas Radio to complement his heavy touring in the region. The song “Beer Bucket List” produced by Trent Willmon went all the way to #1 on Texas Radio; earning him Nominations for “New Male Vocalist of the Year” at both The Texas Country Awards and Texas Regional Radio Awards. David now has 4 consecutive #1 songs under his belt and was named an “Artist To Watch” by Wide Open Country.

Matt Rogers

Durango® is excited to announce, Matt Rogers, as one of their country music brand ambassadors. Matt has reached a growing, global audience enamored with his raw, country-at-heart/blues-in-his-soul style of music thanks to weekly performances since 2018 at Ole Red in Nashville and an extensive, 200-date tour schedule across the U.S. sharing the stage with country luminaries such as Chris Stapleton, LoCash, Brothers Osborne, Chris Janson, Clint Black, Clay Walker, Jake Owen, Cole Swindell, and more. The humorous and humble Georgia native has created a deep bond with his listeners through his emotionally gripping lyrics and unmistakable melodies.

Known for his energetic stage show, Matt is equally at home in the writers’ room penning songs with some of the best tunesmiths in Music City and winning numerous awards including recognition from Nashville Songwriters Association (NSAI), CMT, American Songwriter, and the Georgia Country Awards, which named him their Overall Artist of the Year. And now, Rogers’ self-penned new music is poised to reach an even bigger audience since signing with Nashville-based Vere Music, with national distribution partner ADA. Fans and the music industry are taking notice including country music legend TG Sheppard, who opined that Rogers is “the real deal…the total package. A great singer, a great picker, and a great songwriter.”

John "Lefty" Kee Rodeo Clown

Durango® is proud to partner with pro rodeo clown, barrel man, and cowboy preacher, John "Lefty" Kee. Originally from Southern Illinois but now calls Missouri home, Lefty travels around the year to rodeos all over the United States. Lefty adds excitement, entertainment, comedy, and years of experience to any rodeo he visits. While wearing his favorite Durango® Boots in the arena, Lefty is sure to entertain the crowd by "making people laugh one rodeo at a time".

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