DB — OUTPOST № 66
Woven in the West:
The Hispanic Roots of Western Life
Lifestyle
•
6 MIN
The story of the American West is built on generations of hardworking people, blended traditions, and time-honored skills. Among the many influences that helped shape ranching, rodeo, and western life, the heritage of Mexican and Spanish culture continues to leave a lasting mark. At Durango®, we're proud to celebrate the craftsmanship, pride, and legacy woven into the West.
How Traditions Crossed Borders and Built the West
Much of what we recognize today as "western life" can be traced back to the early vaqueros, skilled horsemen and cattle herders from Mexico and Spain. Their techniques and tools helped lay the groundwork for ranching and rodeo traditions across the American West.
Rodeo: The word itself comes from the Spanish rodear, meaning "to round up", a nod to the early cattle roundups on ranches.
Gear and Style: Saddles, spurs, chaps, and even the iconic wide-brimmed hat all have roots in vaquero design.
Cattle Work: Techniques like roping, branding, and herding trace back through generations of ranchers who passed down their knowledge across borders.
León, Mexico: The Boot Capital of the World
Durango's PRCA Collection boots are hand-crafted in León, Mexico, the boot making capital of the world. Generations of artisans in León have helped make the region a leader in the craft, blending traditional techniques with modern innovation.
Explore the PRCA Boot Collection
The PRCA Collection
Expertly handcrafted in León, Mexico, these western boots feature a 3/4 Goodyear® welt, genuine leather soles, and premium leathers including smooth, shrunken bullhide, roughout, caiman belly, and ostrich.
Wear Your Pride: Durango® Flag Boots
Our Flag Boot Collection is designed for those who take pride in their roots, and the hard work it represents. Explore the Flag Boot Collection
Mexico Flag Boot
Celebrate heritage, pride, and craftsmanship with every stride.
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American Flag Boot
A tribute to the spirit of independence and the frontier way of life.
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Texas Flag Boot
Honor the bold spirit and deep roots of the Lone Star State.
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Looking to round out your collection? The Red Dirt Rebel® is a standout choice, built for hard work with a traditional western look. It's a rugged, versatile boot that fits right in whether you're working or heading into town.
“The Red Dirt Rebel® boots are a huge hit within the Hispanic community, combining tradition and style in a way that feels authentic. They're perfect for anyone looking to add to their collection, whether they already wear Durango® or are new to the brand.”
— Taylor Block, Durango® Business Expansion Specialist
Built for the West. Worn by Those Who Live It.
The West isn't built by one story alone, it's built by many. By honoring the traditions that came before us and carrying them forward with pride, we help keep the spirit of the West alive for the next generation.