TEAM DURANGO® HEADS TO 2023 WRANGLER NATIONAL FINALS RODEO
Tie-Down Roper Riley Webb Currently Ranked First with Record-Breaking Winnings
Eighteen Team Durango® athletes will compete this year in the Professional Rodeo Cowboys
Association® (PRCA) Wrangler National Finals Rodeo® (NFR), the richest and most
prestigious rodeo in the world. Team Durango® Tie-Down Roper, Riley Webb, enters the NFR
with record-breaking regular season winnings, $280,404, in a single season. “Durango® Boots is
honored to serve as the official boot of the Wrangler NFR,” said Erin DeLong, Marketing
Manager at Durango®. “We are proud of our elite athletes who will be competing in this
prestigious event representing the best-of-the-best in each of their disciplines on behalf of
The 65th annual Wrangler National Finals Rodeo kicks off its 10-night run at the Thomas & Mack Center in Las Vegas, NV on Thursday, December 7, with Durango®’s night on Thursday, December 14th. The competition will conclude on Saturday, December 16 when the 2023 World Champions will be crowned. The Wrangler NFR will have a record-setting payout of more than $11.5 million. This amount includes guaranteed prize money of $1.2 million for NFR qualifiers. For the third consecutive year as the official boot of the NFR, Durango® will provide each 2023 PRCA world champion a pair of custom-made boots.
Professional Tie Down Roper, Riley Webb, will enter NFR as the world leader. This year, Webb
has won twelve rodeos including: Rodeo Houston, Washington State Fair Pro Rodeo, Cooks
Rodeo Days, National Western Stock Show and Rodeo, Redding Rodeo, High Desert Stampede,
among others. Rodeo has been a big part of Webb’s life since he was a baby, and it continues to
be the fuel to his fire. At just twelve years old he competed at a junior roping event and made it
to The American Rodeo at age fifteen.
Autograph Sessions with Team Durango® will take place in Durango®’s booth at the Stetson Country Christmas (located in the Rio), booth #325 & #425 and in the PRCA Merchandise booth in Cowboy Channel Cowboy Christmas (located in the Las Vegas Convention Center), booth #131.
The Durango® brand is incredibly proud of our Team Durango® roster of athletes who are dedicated to their sport, community, and family, and continue to inspire others to follow their own journey.
Founded in 1966, Durango® Boots manufactures and markets quality-crafted western and fashion footwear for men, women, and children. It is a division of Rocky Brands™, a publicly traded company on NASDAQ® under the symbol: RCKY. For more information visit www.Durangoboots.com.
For more information on the Wrangler NFR, please visit NFRexperience.com or through social media @LasVegasNFR and use #WranglerNFR. For the latest ProRodeo news and Wrangler NFR coverage, please visit prorodeo.com or through social media @PRCA_ProRodeo.
Durango® is proud to be named the official boot of the Professional
Cowboys Association®'s (PRCA) National Finals Rodeo® (NFR), the richest and most
prestigious rodeo in the world.
And this is just the beginning…