DB –– EXCLUSIVE PARTNERSHIP

YES, IT'S OFFICIAL

Durango® Boots has been named the official boot of the Professional Rodeo Cowboys Association®'s (PRCA) Wrangler National Finals Rodeo® (Wrangler NFR), the richest and most prestigious rodeo in the world. The three-year partnership will elevate Durango®’s presence at the event with onsite activations including sales, promotions and giveaways.

“The Wrangler NFR draws rodeo fans from across the world to celebrate and enjoy the pinnacle of western sports,” said Mike Fuller, Durango® Vice President/General Manager. “Durango® remains committed to supporting the rodeo industry and athletes, not only through events like this, but also through our robust research and development to create and build boots that support athletes and fans alike. We are proud to be named the Official Boot of the Wrangler NFR and National Sponsor of ProRodeo.”


ABOUT THE WRANGLER NATIONAL FINALS RODEO®

The 2021 event will return to the Thomas & Mack Center in Las Vegas December 2–11, with Durango’s featured night during round eight. Throughout the week, fans can interact with Durango® brand representatives and purchase Durango products at their various retail activations at Cowboy Channel Cowboy Christmas and Stetson Country Christmas.

“The PRCA is excited to welcome Durango Boots as the official boot of the Wrangler National Finals Rodeo® and as a national sponsor of ProRodeo,” PRCA CEO Tom Glause said. “Durango Boots has been crafting authentic western footwear for more than 50 years. Now, the PRCA and Durango Boots can start crafting history together with our ProRodeo athletes.”

To purchase tickets to the 2021 Wrangler NFR, visit NFRexperience.com.




THE BEST IS YET TO COME

Through this partnership and our Durango® Team, we're proud to continue building upon our storied western heritage. Our roster of elite athletes include Lisa Lockhart, Luke Brown, Paul Eaves, Ty Erickson, Shane Hanchey, Kelsie Chace-Domer, Zeke Thurston, Orin Larsen, Jeff Askey, Stevi Hillman, Riley Webb and professional rodeo announcer Garrett Yerigan. In partnership with these athletes, we've launched a collection of performance-driven styles for men and women, including the comfortable and durable Rebel Pro™ and Lady Rebel Pro™ collections.

DB –– EXCLUSIVE PARTNERSHIP

Durango® is proud to be named the official boot of the Professional Rodeo Cowboys Association®'s (PRCA) Wrangler National Finals Rodeo® (Wrangler NFR), the richest and most prestigious rodeo in the world.

And this is just the beginning…

SHOP THE OFFICIAL BOOT →
WHAT WINNERS WEAR
― TEAM DURANGO®
PROFESSIONAL TEAM ROPER
PAUL EAVES
PROFESSIONAL TEAM ROPER
LUKE BROWN
  • NFR QUALIFIER
PROFESSIONAL BARREL RACER
LISA LOCKHART
  • NFR QUALIFIER
PROFESSIONAL TIE-DOWN ROPER
SHANE HANCHEY
PROFESSIONAL STEER WRESTLER
TY ERICKSON
  • NFR QUALIFIER
PROFESSIONAL BAREBACK RIDER
ORIN LARSEN
PROFESSIOINAL BULL RIDER
JEFF ASKEY
  • NFR QUALIFIER
PROFESSIOINAL BREAKAWAY ROPER
KELSIE CHACE-DOMER
PROFESSIOINAL TIE-DOWN ROPER
RILEY WEBB
  • NFR QUALIFIER
PROFESSIOINAL BARREL RACER
STEVI HILLMAN
  • NFR QUALIFIER
PROFESSIOINAL SADDLE BRONC RIDER
ZEKE THURSTON
PROFESSIOINAL RODEO ANNOUNCER
GARRETT YERIGAN
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