WESTERN    –––––––––––    HERITAGE

PRCA / Wrangler NFR®

Durango® is proud to be the official boot of the NFR. The PRCA, headquartered in Colorado Springs, Colorado, is recognized as the unsurpassed leader in sanctioning the sport of professional rodeo. The PRCA's mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid out more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos; delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA sanctioned 732 events in 2019, and there are more than 40 million rodeo fans in the U.S. PRCA-sanctioned rodeos donate more than $40 million to local and national charities every year.

Country Music Association

Durango® has been an official sponsor of CMA over the last 12+ years. Founded in 1958, the Country Music Association is the first trade organization formed to promote a type of music. CMA created the Country Music Hall of Fame in 1961 to recognize artists and industry professionals with Country Music’s highest honor. Music industry professionals and companies across the U.S. and around the globe are members of CMA. The organization serves as an educational and professional resource for the industry and advances the growth of Country Music around the world. This is accomplished through CMA’s core initiatives: the CMA Awards, which annually recognize outstanding achievement in the industry; CMA Fest, which benefits the CMA Foundation and music education and is taped for a three-hour network television special, “CMA Fest”; and “CMA Country Christmas." All of CMA’s television properties air on ABC.

WSM - 650 AM / Grand Ole Opry

Durango® is proud to partner up with the Grand Ole Opry and 650 AM WSM as a supporter of the Grand Ole Opry every Tuesday evening. Opry presents the best in country music live every week from Nashville, Tenn. The Opry can be heard at and, Opry and WSM mobile apps, SiriusXM, and its flagship home, 650 AM-WSM, with Saturday night shows seen on the Circle Network.

The Dude Ranchers' Association

Durango® is proud to be an alliance partner of the Dude Ranch Association. The Dude Ranchers’ Association (DRA) has a very rich and powerful history. As the railroads expanded in the 1920s, dude ranches spread across the west and as far south as Arizona. The cattle industry was struggling, and many ranchers were faced with financial hardship. Ernest Miller of Elkhorn Ranch in Montana convinced Max Goodsill of the Northern Pacific Railway that there was an opportunity for a mutually beneficial relationship. The gentlemen arranged a meeting at the Bozeman Hotel - this became the first official meeting of the Dude Ranchers’ Association on September 27th and 28th, 1926. Thus, the leading and governing body of the West’s dude ranch industry was formed.

Almost 100 years later, the DRA is still the governing body of the West’s dude ranch industry. The DRA continues to help people find quality dude and guest ranch vacations. When you book your family vacation at a member ranch, you can be assured of a genuine, western experience. The members are not hotels with horses out back; they are the Original Western Vacation.

Tough Enough to Wear Pink Horse Show

Durango® has been a Tough Enough to Wear Pink partner over the last decade. Tough Enough to Wear Pink horse show provides a nationally recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities. Durango® has teamed up with a local chapter of TETWP as a Diamond and photo sponsor. Through 14 shows, TETWP has raised and donated $630,000 for breast cancer patient assistance. Together, Durango® and TETWP is working together to help find a cure for breast cancer, one rodeo at a time.

Stefanie Spielman Fund for Breast Cancer Research

Give Cancer the Boot with Durango® Boots! Durango® is a proud partner of the Stefanie Spielman Fund for Breast Cancer Research and the Stefanie Spielman Fund for Patient Assistance at The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (OSUCCC – James). The Stefanie Spielman Fund for Breast Cancer Research supports cutting-edge research projects such as the emerging role of microRNAs in drug-resistant breast cancer; the study of novel therapeutic agents that selectively target metabolic and survival machineries in breast cancer cells; creation of a designated fellowship in breast cancer research and more. The Stefanie Spielman Fund for Patient Assistance has assisted breast cancer patients and their families who have struggled to afford the costs associated with breast cancer treatment.

Over the last 10 years, Durango® has proudly promoted the Spielman Fund through the sale and development of their Pink Ribbon boot, style RD3557. Durango® has willfully donated a percentage of the proceeds of each pink ribbon boot sold to the Spielman Fund, up to $35,000 annually. In 2020, Durango® donated $2,528 and to date has donated more than $266,058 to breast cancer research at the OSUCCC - James! Durango® wants to continue to work to help bring awareness of the positive impact the Spielman Fund and Durango® Boots are making for breast cancer patients and survivors.

David Adam Byrnes

Durango® is excited to announce, David Adam Byrnes, as one of their country music brand ambassadors! Country music has been all that David Adam Byrnes has ever known. One of his earliest memories is attending a George Strait concert and really hearing a George Strait song for the first time. From that day forward, he would always take his cowboy hat to school; earning him the nickname of “George Strait” amongst his peers. After spending high school graduation night opening up for the legendary Hank Williams, Jr., Byrnes packed his bags and headed to Nashville, TN.

After many nights in Broadway Honky Tonks, Byrnes signed a publishing/artist development deal and found himself writing with songwriters such as: Josh Thompson, Chris Young and Billy Montana. After building enough material Byrnes’ released his 1st full length album “Premium Country”. The debut single from the record “Sweet Distraction” reached Top 20 on The Music Row Country Breakout Chart and Top 65 on Billboard Country Airplay.

In the fall of 2018, Byrnes’ sent his 1st Single to Texas Radio to complement his heavy touring in the region. The song “Beer Bucket List” produced by Trent Willmon went all the way to # 1 on Texas Radio; earning him Nominations for “New Male Vocalist of the Year” at both The Texas Country Awards and Texas Regional Radio Awards. David now has 4 consecutive # 1 songs under his belt and was recently named a 2021 “Artist To Watch” by Wide Open Country.

Matt Rogers

Durango® is excited to announce, Matt Rogers, as one of their country music brand ambassadors. Matt has reached a growing, global audience enamored with his raw, country-at-heart/blues-in-his-soul style of music thanks to weekly performances since 2018 at Ole Red in Nashville and an extensive, 200-date tour schedule across the U.S. sharing the stage with country luminaries Chris Stapleton, LoCash, Jimmie Allen, Brothers Osborne, Chris Janson, Clint Black, Clay Walker, Jake Owen, Cole Swindell, and more. The humorous and humble Georgia native has created a deep bond with his listeners through his emotionally gripping lyrics and unmistakable melodies.

Known for his energetic stage show, Matt is equally at home in the writers’ room penning songs with some of the best tunesmiths in Music City and winning numerous awards including recognition from Nashville Songwriters Association (NSAI), CMT, American Songwriter, and the Georgia Country Awards, which named him their Overall Artist of the Year. And now, Rogers’ self-penned new music is poised to reach an even bigger audience in 2021 since signing with Nashville-based Vere Music, with national distribution partner ADA. Fans and the music industry are taking notice including country music legend TG Sheppard, who opined that Rogers is “the real deal…the total package. A great singer, a great picker, and a great songwriter.”

John "Lefty" Kee Rodeo Clown

Durango® is proud to partner with pro rodeo clown, barrel man, and cowboy preacher, John "Lefty" Kee. Originally from Southern Illinois but now calls Missouri home, Lefty travels around the year to rodeos all over the United States. Lefty adds excitement, entertainment, comedy, and years of experience to any rodeo he visits. While wearing his favorite Durango® Boots in the arena, Lefty is sure to entertain the crowd by "making people laugh one rodeo at a time".

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