Privacy Policy

Durango® Privacy Policy

Last Updated: November 5th 2019

Information collected from any Rocky Brands™️ Corporate websites may be used for the purpose of sending promotional information, contest information, product specials, or services to those who have submitted their information. If we do send any promotional emails, Rocky Brands™️, Inc. and our affiliates will provide you with an email address or Opt-Out link by which you may inform us that you do not wish to receive such materials in the future. Rocky Brands™️ will not share any personal information without your permission with any unaffiliated third parties, unless required by law.

We may use the information you provide about yourself in the form of an email to fulfill your requests for our products, programs, and services, or to respond to your inquiries about products, programs or services that you have requested information about or that we believe may be of interest to you.

We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests or when we make changes to our subscriber agreements and/or any programs you may have signed up for.

We also may collect certain non-personally identifiable information when you visit many of our web pages such as the type of browser you are using (for example: Netscape, Internet Explorer), the type of operating system you are using, (for example: Windows 98 or Mac OS) and the domain name of your Internet service provider (for example: America Online, MSN).

We sometimes use the non-personally identifiable information that we collect to improve the design and content of our site and to help us improve your overall Internet experience. For example, we may use this data to tailor your experience at our website, showing you content that we think you might be interested in, and displaying content according to your preferences. We also may use this information to analyze site usage.

We may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request.

The Durango® website or our partner sites may contain links to other websites outside of the Rocky Brands™️ network. Other sites may also reference or link to our website. Durango® is not responsible for the privacy practices or the content of such other sites.

Your privacy is important to us and because of this all credit card transactions made through any Rocky Brands™️ website are protected and guaranteed secure through VeriSigns SSL encryption. Only those Rocky Brands™️ employees who need access to your information in order to perform their duties are allowed access. Any employee who violates our privacy and/or security policies may be subject to disciplinary action, including possible termination and civil and/or criminal prosecution.

At the time you place your order, we will preauthorize your credit card. The credit card will not be charged for the full amount of the order until the time of shipment. If items are out of stock for over 21 days, your credit card will be reauthorized and a notification email will be sent. Rocky Brands™️ accepts all major credit cards including Visa, MasterCard, Discover and American Express. There is no surcharge for using your credit card to make purchases. Please be sure to provide your exact name and billing address. Incorrect information may cause a delay in processing your order.

We will ask you when we need information that identifies you individually or allows us to contact you directly (personal information).

We may ask for personal information when you purchase a product, enter a contest, request a service, complete a survey, subscribe to a news, or engage in some other activity on our site. In connection with these activities, we may ask you for contact information such as your name, telephone number, cellular phone number and email address.

When you visit our website, we collect standard information about your hardware and software such as your IP addresses, browser type, operating system, pages visited on our site, referring and exit pages, and the dates and times of the visits.

This site visitation data is used to administer the site and provide general statistics regarding the use of Rocky Brands™️. Site visitation data is never linked to your personal information, and we do not use it to identify you individually without your permission.

We will keep any and all information collected from you at this site strictly confidential and we will not sell, rent, trade, or otherwise share your personal information with third parties for their promotional use without your permission.

We will use the personal information you give us to fulfill the services and provide the products you request from us. This may include sending information that you have requested, or contacting you about products and services that you have purchased. If you do not opt-out of communications from Rocky Brands™️, we may send you marketing notices including promotions of our products and services. If you have provided us a cellular phone number, we may send you SMS messages. Durango® is not responsible for any charges or fees incurred by receiving these messages. You can opt-out of communications from Rocky Brands™️ at any time (see 'Control of Personal Information' below).

We sometimes contract with other companies to provide services such as packaging and mailing information, answering user questions, or processing credit card transactions. We will only provide these partners with the information they need to conduct their services, they will be prohibited from using the information we provide for any other purpose and we will require them to observe the intent of this Privacy Policy.

We may disclose your personal information when we reasonably believe that it is required by a law or legal process and to protect and defend our rights and interests and the rights and interests of our affiliates, suppliers, or users. We also reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. We may release certain personal information when we believe that such release is reasonably necessary to enforce or apply these terms and conditions or to protect the rights, property, and safety of others and ourselves.

In the event we go through a business transition, such as a merger, an acquisition by another company, or a sale of all or a portion of our assets, users' personal information will, in most instances, be part of the assets transferred. Notifications of such a transition will be made using the mechanisms described in the 'Changes to this Statement' section below.

You can tell us what email communications you would like to see. To manage your email preferences and cellular phone preferences please click here. If you would like to stop receiving SMS messages, please remove your cellular phone number from the appropriate field.

By using this website, you signify your agreement with our Privacy Policy. If you do not agree to this policy, please do not use our website. We reserve the right, at our discretion, to change, modify, add, or remove portions of this policy at any time. Your continued use of our website following the posting of changes to these terms means you accept these changes.

We may from time to time update this privacy statement. When we make these updates, we will change the "last updated" date listed at the top of the statement. If we make a material change to this statement that affects our use of your personal information, we will update users by placing a more prominent notice on our home page.

© 2022 by Rocky Brands™️ Inc. All Rights Reserved. All materials contained on this website are subject to the ownership rights of Durango® and its suppliers. Durango® hereby authorizes you to make a single copy of the content herein for your use in researching, evaluating, or ordering Durango® products. You agree that any copy made must include Rocky Brands™️, Inc.'s copyright notice. No other permission is granted to you to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on this website.

This website also contains trademarks of Rocky Brands™️ Inc. protected under United States and International Trademarks laws. Use of such marks without Rocky Brands™️' written permission is strictly prohibited.
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