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DB –– KEY MOMENTS
DURANGO® HISTORY

FOUNDED IN 1966

Durango® was founded in Flowery Branch, Georgia in 1966 and later moved its headquarters to Franklin, Tennessee. Lightweight, tough, and unbelievably comfortable, Durango® boots has been designing innovative western boots for decades. Whether you’re riding and roping; on the job, or on the town, Durango® boots are made for what you do.

Western Gift Guide

1970's

SHADES OF THE NEW WEST

Cowboy boots were trending due to the increase in Western films and shows. Durango® met industry needs by launching “Shades of the New West” collection with photography provided by the esteemed western photographer, Bank Langmore.

1980's

SHADES OF THE OLD WEST

Durango® launches “Shades of the Old West” paying tribute to the pioneering days of the west.

1990's

ENGINEERING COMFORT

1992

Durango® pioneers comfort with its patented Comfort Core™ insole technology.

TRENDING

1993

Durango® emerges in magazines and television after launching the Harness biker boot collection.

SHOP HARNESS BOOTS →

AS SEEN ON TV

1994

Durango®’s first television commercial airs.

2000's

HOME SWEET HOME

2004

Durango® is purchased by Rocky Brands™ and moves to Nelsonville, Ohio.

OFFICIAL PARTNER OF CMA

2009

Durango® becomes an official partner and sponsor of CMA Fest.

SHOP MEN'S FASHION →
> SHOP WOMEN'S FASHION →

2010's

THE DURANGO® REBEL™

2010

Durango® launches the innovative first-to-market Rebel™ collection, a lightweight and extremely comfortable western boot.

SHOP MEN'S →
SHOP WOMEN'S →
SHOP KID'S →

REBEL™ WITH A CAUSE

2012

Durango® launches its first Pink Ribbon Lady Rebel boot. To date, Durango® has donated over a quarter million dollars to breast cancer research with the Stefanie Spielman Fund.

HOME OF COUNTRY MUSIC

2014

Durango® comes on board as a supporter and partner of the Grand Ole Opry and 650 AM WSM. The Opry presents the best in country music live every week from Nashville, Tennessee.

BREAKING GROUND

2018

Durango® launches new work western collection, Maverick XP™, featuring our X-treme Comfort Footbed™.

WHAT WINNERS WEAR

2019

Durango® assembles Team Durango® roster of Professional Rodeo athletes and launches performance-driven Rebel Pro™ collection with the patented Dually Shank System™

MEET TEAM DURANGO® →
SHOP PERFORMANCE BOOTS →

2020's

— PRESENT DAY

OFFICIAL BOOT OF THE NFR

2021

Durango® becomes the Official Boot of the National Finals Rodeo (NFR), the richest and most prestigious rodeo in the world, held annually in Las Vegas, Nevada.

WHAT WINNERS WEAR →

OFFICIAL BOOT OF THE DUDE RANCHER'S ASSOCIATION

2022

Durango® becomes the official boot of the Dude Rancher’s Association.

OFFICIAL BOOT OF THE ALL-AMERICAN QUARTER HORSE CONGRESS

2023

Durango® becomes the Official Boot of the All-American Quarter Horse Congress, the world’s largest single breed horse show, with over 26,000 entries, held annually in Columbus, Ohio.

EXPLORE THE

— ARCHIVE

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— ARCHIVE

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