For over 50 years, Durango® has been building authentic western boots with a heritage of quality.
At Durango®, we ride for the brand. We're proud of who we are and the boots we build.
Durango® is an iconic brand with deep roots in American values and with a customer base that wears their patriotism with pride. That’s why – in 2009 – Durango® was the first company to introduce the Flag Boot, showcasing the red, white, and blue on a boot built to look great and perform even better.
For more than 50 years, the expert designers who carefully craft Durango® boots have focused on designing authentic western footwear merging style and innovation. Today, this design process also includes collaboration with authentic cowboys and cowgirls who work, play and live in boots. The result is a new generation of high performance western footwear.
Durango® Boots has signed six rodeo athletes to create the first ever Team Durango® ambassador program. The talented 2020 roster includes team ropers Luke Brown and Paul Eaves, barrel racer Lisa Lockhart, steer wrestler Ty Erickson, bareback rider Orin Larsen and tie down roper Shane Hanchey.